About

Cris Ioja

Marketing Executive

A creative professional working across photography, video, content and digital marketing, with experience leading creative for a four-star luxury coastal resort and spa. Cris combines strong visual instincts with a practical understanding of audiences, performance and commercial objectives. Their work has contributed to a 101% year-on-year increase in organic social sessions and a significant rise in average booking value.

Equally comfortable developing a campaign from concept to final asset or digging into the data behind it, Cris brings a thoughtful, hands-on approach to creative. Curious, adaptable and detail-focused, Cris cares about producing work that feels authentic, looks considered and, most importantly, delivers a result.

  1. St Michaels Resort and Spa

    Marketing Executive

    September 2025 to August 2026

    Content and creative lead for a four-star luxury coastal resort and spa carrying £1.29M in tracked online revenue. Owned the visual identity, asset library, content marketing strategy and all graphic design across in-house and marketing collateral. Ran the content calendar and produced every organic and paid asset, with a strong hand in social and paid strategy. Organic social sessions rose 101%, average booking value climbed from £69 to £244, and organic search revenue grew 6.4% to £155,885. Built the resort's performance reporting from scratch.

  2. CM Productions

    Co-founder and Creative Producer

    2023 to present

    Co-runs an independent content agency producing photography and video for clients including St Michaels Resort, CAST, Falmouth University and Origin Coffee. CAA-registered drone operator, with aerial work used in editorial features.

  3. Mannings Hotel, Truro

    Shift Manager, Food and Beverage

    December 2024 to September 2025

    Led front-of-house and bar service, running shifts and holding standards across the floor. Managed stock control and ordering, shaped menu items and created bespoke cocktails for themed events. Trained team members to a consistently high standard.

  4. St Michaels Resort and Spa

    Health Club Supervisor and Social Media Manager

    May 2022 to December 2024

    Progressed from cleaner to supervisor, then fitness instructor, then social media manager, all while studying full time. Trained the attendant team and grew the club's social account from 1,500 to over 3,000 followers in four months.

  5. Earlier roles

    Team leadership in hospitality and retail

    2018 to 2022

    Megan's Restaurants, Costa Coffee, M&S, Wenzel's.

  1. Falmouth University

    BA (Hons) Photography

    2021 to 2024

  2. The Marlborough Science Academy

    A Levels in Fine Art, Photography and Product Design

    2018 to 2020

  • GA4 and performance reporting
  • Meta Ads Manager
  • Google Ads analysis and reporting
  • Search Console and SEMrush
  • Audience insight from Experian Mosaic data
  • SEO and content strategy
  • Photography, video and colour grading
  • Fluent in the full Adobe Creative Suite
  • AI-assisted production workflows and systems

  • Team leadership and training
  • Creative direction and strategy
  • Stakeholder reporting
  • Used to working to tight deadlines

  • English (fluent)
  • Romanian (fluent)

  • Cornwall Living (front cover)
  • Drift Journal (lead feature)
Email
Based in
Sandhurst, Berkshire
Licence
Full UK driving licence (AM, B, BE)